DO YOU WANT TO ATTRACT AND CONVERT HIGH QUALITY TARGETED LEADS EVERYDAY? (of course you do :) )
 A FREE Checklist developed from our years of practice will help... here is a taster of the topics covered that we know will inspire and give practical help
1. Finding the Right People
It’s showtime!!

If they don’t know who you are, or they don’t know what you do...they’ll never buy from you. However,the business landscape has changed so dramatically with the new digital age, it just isn’t enough anymore to rely complacently on a pretty (but static) website and a printed 
tri-fold glossy brochure.
“Only 29% of people ​want to talk to a salesperson​ to
learn more about a product, while 62% will consult a
search engine.” (HubSpot, 2016)
(Source: https://www.hubspot.com/marketing-statistics)
How are you going to REACH the 62% of people who DON’T want to pick up the phone?
You’re going to get clever, and you’re going to reach them in a way that will help answer their burning questions (but they don’t ask because they don’t want to talk to a salesperson), you’re going to expertly showcase your knowledge and ability to be the answer they are looking for… you’re going to entice them into the fold with a cleverly crafted LEAD MAGNET​.
Lead Magnet – ​noun​ – an irresistible bribe offering a specific
chunk of value to a prospect in exchange for their contact
information.DIGITAL MARKETER
Driving traffic to a Lead Magnet and an informative blog post ‘feels’ much less intimidating than committing to picking up the phone, but the upside is that is gives you the opportunity to showcase your expertise without being seen to be blowing your own trumpet. IT may seem a more passive approach, but believe me it is the best way to attract the RIGHT people. A key characteristic of a lead magnet is that it has specificity and is closely related to the service or
product you plan to sell.
ATTRACTING the RIGHT PEOPLE who already have a pre-identified NEED OR INTEREST in the subject matter you are promoting ensures you will be filling your funnel with much higher quality and better qualified leads. (Keep reading and we’ll show how you can get hone in on exactly who the RIGHT PEOPLE ARE)
2. MYTH: If I give too much away free...they won’t want to buy the rest.
Getting an email address is GOLD!

When you have an email address, you have the opportunity to build a relationship with a potential client. 
You can nurture your prospect all the way to the bank.

Without that email address...you’re dead in the water because you have no way to build a relationship, and so your business lives on hope.
“86% of consumers would like to receive
promotional emails from companies they do
business with at least monthly, and 15% would like
to get them daily.” (Statista, 2015)
(Source:https://www.hubspot.com/marketing-statistics)
So as you can see, getting that email address is possibly the most important transaction
you’ll make...but you’ll only get it if your CONTENT is MORE VALUABLE to the reader
than the perceived value they place on their contact details.
A Lead Magnet's job is to collect as many targeted leads as it can for you to nurture.  ​
So don’t be coy with your information, it is a living showcase of your expertise and it is the precursor to giving more in exchange for a fee/sale.
The single most important element of a successful Lead Magnet… Specificity.
TOP TIPS:
  •  It doesn’t have to be lengthy. Or complex. Or time-intensive to create.
  • Aim to solve one specific problem with one specific solution for one specific segment of your market.
We have Lead Magnet examples from a broad range of industries in the FREE Checklist.
3. Target Everybody...Get Nobody!
Do you know ​EXACTLY​ who your IDEAL Customer is?

Wait...let’s rephrase that - do you ​REALLY​ and INTIMATELY ​understand who they are?

Do you know what they ​read,​ ​what they eat​, ​what keeps them up at night​ and ​what drives them​?
Knowing EXACTLY who you want to target...work with, make money from or connect with is the VERY FIRST​ step in the process and without it, it essentially becomes potluck on whether you attract the buyers you really want or not.
WHY?

In a nutshell... Birds of a feather flock together!
Each ‘flock’ or tribe has it’s own characteristics, interests and preferred methods of connection. The way they communicate - the language they use, the medium they choose and the places they hang-out differs vastly from tribe to tribe..
We explore how and why this is an essential part of creating a lead magnet that your target audience will REALLY Want. 
OK, so hopefully you’re convinced by now, but we wanted to make sure you have plenty of inspiration to help get those creative juices flowing. 
Download the free checklist and discover the best 15 examples that are ideal for any business to attract a target audience - you will find something to suit your size and budget. 
Download the Full Report, 15 SURE FIRE WAYS to get TARGETED LEADS that will convert into PAYING CUSTOMERS.
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Email: helen@makedigitalwork.com