- Ideal way to get your prospect to assess where they are vs where they want to
be. Works really well for a business coach or consultant.
We just can't help comparing ourselves to others, and asking the visitor for their email
address to get the results, after they have gone through the assessment is key, because
people hate to lose out.
A good example from Infusionsoft assessing your Marketing IQ
2. Survey - A perfect way to gain insight into what your prospects need, and provides you
with the opportunity to present possible solutions. Offer them early bird VIP access to
the results if they help out by answering the questions.
3. Set up a 7 or 30 day FREE Challenge - 7 days to a flat stomach for a diet/ fitness coach
- ideally producing great results they get a tip a day via email, text or FB messaging.
Ideal for building a relationship and sense of community if done via Facebook groups for
instance. A really lovely example is this one from Simple Green for a 30 day Smoothie
4. Free primary research - if you have done some breaking research offer access to your
findings Social Media Examiner does this so well with their annual report about the
trends in Social Media.
5. Cheat Sheet - people love checklists or quick access notes that they can scan over, a bit
like you do just before an exam, rather than study a whole textbook wouldn't you prefer
to download the cheat sheet with the exact answers you need to pass?
6. Discount coupons - great for driving measurable footfall for instance, get 15% off your
next meal, 10% off an order - ideal for restaurants, retailers on and offline.
7. Give them an offer - e.g. dentist’s offer a free clean with a checkup, or a financial
advisor offer a free second opinion.
8. Add your email to see the website - Meet Edgar (the social media scheduling tool) do
this brilliantly, before you can access the website as a new visitor, you need to give
them your email….but be a little cautious with this one as there has be real value once
they do submit their details.
9. A short how to video course - the ideal way to decide on the content is from FAQ’s -
give an intro then they have to give an email address to get more, but keep it short and
solve a very specific problem, it's NOT a sales pitch!
10. Go Offline - I really loved this idea that I saw at the airport in South Africa, Standard
bank set up a coffee shop for its customers, you had to have a card to access it, they had
a lovely lady outside ready to sign people up. Watch the VERY quick video
11. Give away your time for something that you can do quickly but adds real value, eg a
website audit of a specific page, or a copy check for an email. Coaches and consultants
can use this very effectively with free “discovery” calls.
12. An invite to an event where you have a good speaker addressing a burning question
your target audience has. It requires a real time commitment from someone, so it is
essential the event has quality content and not just a selling-fest.
13. Give away a sample - this is still one of the best ways to get new customers for
consumable products e.g. selling supplements, food items or skincare. Send a small
sample in exchange for their email - NOTE: You need to understand how to use email to
then build those relationships and how to upsell to the list.
14. Sign up for a 7 day email tip - saw this for a life-coach who did this for building
confidence for someone going for an interview.
15. Give away your toolbox: A toolkit is a collection of tools your prospect will need, all in
one place. So let's say you are a web designer you could have a toolkit that tells people
the following :